More Mask, More to Love: Giovanni® Hair Masks Are Now Available in Value Sizes
CURL HABIT™ and Biotin & Collagen Hair Masks are now bigger, better, and value-sized.
See and hear what’s new at Giovanni
Blog
Giovanni James Guidotti at the Beverly Hills Film Festival
Giovanni Entertainment’s first feature film, That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was...
Where Heritage Meets Style
A generational staple delivering everyday care and elevated styling performance.
Why This Castor Oil Mask Is A Total Game Changer
Castor oil has been a beauty staple for centuries. Backstage in hair and makeup trailers, it’s the kind of ingredient pros reach for when hair needs to look polished under...
Giovanni Expands Global Reach with Presence at Expo West 2026
Giovanni’s worldwide growth on full display at Expo West - now in over 15,000 stores across 30+ countries.
Inside the 2026 MUAH Awards: Celebrating the Artists Behind Iconic Looks
Nominated hair and makeup artists reveal why they trust Giovanni to create award-worthy looks.
Valentine's Day Gift Ideas That Feel Personal, Not Last-Minute
Read the entire article HERE
Hollywood-Trusted Hold Meets Football’s Biggest Night
While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of...
Keep an Eye on the Hair: Giovanni® Backstage at the 2026 GRAMMYs
Giovanni® Eco Chic Beauty heads backstage at the 2026 Grammy Awards
Romance Your Routine: Hair Care That Loves You Back
Caring for your hair is a form of self-love, take time to enjoy your hair care rituals
Behind the Scenes with Giovanni in 2025
From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...
Honored to support After School All-Stars and the students they serve every day.
Giovanni is proud to support After-School All-Stars, an organization that provides after-school programs for more than 150,000 students across the country. Their work helps give kids a safe, supportive place...
Genlux- Get the Look!
Genlux Get the Look! See Robert Steinken use Giovanni products on the Winter 2025 cover model. Read the Article HERE